Maryland Department of Commerce
About The Project
Client: Maryland Department of Commerce
Subject: Keyword recommendations and research for commerce.maryland.gov
Period: July 2014 – July 2015

Task
Mckinley Media performed keyword research for the newly designed website for the Maryland Department of Commerce (commerce.maryland.gov) to improve Maryland’s business image, increase awareness of the advantages of a business located in Maryland and create more jobs for Marylanders.
Result
McKinley Media identified keywords that targeted business decision-makers across the U.S. in key industry sectors like cybersecurity, IT, life sciences, aerospace, advanced manufacturing, energy, and agribusiness.
This attributed to over *500,000 unique website visits and 19,000 email subscriptions.
Source: http://commerce.maryland.gov/Documents/ProgramReport/commerce-annual-report-2017.pdf
Conclusion
Throughout the course of the project, McKinley media provided strategic support and keywords recommendations.