Maryland Department of Commerce

About The Project

Client: Maryland Department of Commerce

Subject: Keyword recommendations and research for

Period: July 2014 – July 2015


Mckinley Media performed keyword research for the newly designed website for the Maryland Department of Commerce ( to improve Maryland’s business image, increase awareness of the advantages of a business located in Maryland and create more jobs for Marylanders.


McKinley Media identified keywords that targeted business decision-makers across the U.S. in key industry sectors like cybersecurity, IT, life sciences, aerospace, advanced manufacturing, energy, and agribusiness.

This attributed to over *500,000 unique website visits and 19,000 email subscriptions.



Throughout the course of the project, McKinley media provided strategic support and keywords recommendations.