Subject: Keyword recommendations and research for commerce.maryland.gov
Period: July 2014 – July 2015
Mckinley Media performed keyword research for the newly designed website for the Maryland Department of Commerce (commerce.maryland.gov) to improve Maryland’s business image, increase awareness of the advantages of a business located in Maryland and create more jobs for Marylanders.
McKinley Media identified keywords that targeted business decision-makers across the U.S. in key industry sectors like cybersecurity, IT, life sciences, aerospace, advanced manufacturing, energy, and agribusiness.
This attributed to over *500,000 unique website visits and 19,000 email subscriptions.