The climate for today’s marketing campaign has drastically changed the way organizations are approaching potential and existing customers. Customers are not wanting selling tactics, they want to become educated and approach their buying decision with confidence. With the use of digital marketing, organizations are reaching these clients with mediums which create trust and institute a heightened brand awareness across the board.
Inbound marketing is one of the top strategies that delivers everything a customer needs at the click of a button. When harnessed together with a proper delivery, Inbound marketing gives customers; the governing role, optimizes search engine efforts, builds brand awareness, creates brand preferences, influencing future purchases, and generates the best leads with the smallest dent in marketing budgets. This scheme consists of a few different mediums which deliver the most return and reflects in analysis.
Content is King. When businesses share high quality informative content, users build trust with the brand and absorb the information in their research efforts. Content marketing mediums consist of; videos, articles and blogs, and podcasts. Blogs generate 67% more leads per month for businesses which use the medium, than for those that do not.
Keywords are paid for in PPC, which guarantees the organizations ad is in the search results. These keywords match the intent the user types into the query. It is reported that 75% of users do not scroll past the first page of results. This differs from the organic results which SEO provides because PPC is paid for. Assuring you get your content or product information in front of the potential customer increases an organizations ability to reach the customers research efforts.
Search Engine Optimization (SEO)
SEO is the process of entering the most effective keywords and website practices to assure your results appear at the top of the search engine results page (SERP). This differs from PPC because SEO is not paid for by the organization. The keywords need to match what the user is searching for in order to show up on the SERP. Therefore, the user is seeking the information out and coming to the business, not the other way around.
- Social Media
Connecting with customers on a personal level builds upon the relationship. When businesses share information by the means of a social media platform, customers come to them. This goes back to the customer not wanting to be sold to, but educated and in control. Making sure the content is not overly pushed upon and high quality will insure customers pay attention.
Inbound marketing cost 60% less than any leads outbound marketing generates, says Search Engine Journal. Focusing efforts into the strategies which provide the largest ROI will create an everlasting brand and successful marketing campaign. Customers are seeking your information, let us help your organization help them find it.