Across the US, school districts are currently facing a teacher shortage and competing for top tier talent. Schools struggle the most when it comes to hiring certified teachers, as well as teachers specializing in specific subject areas, like math, STEM, bilingual and special education. To compound this problem many school districts are not using digital marketing to strategically recruit candidates.
What We Do
We help school districts create digital teacher recruitment strategies that identify and target the best teachers. We build super-targeted custom audiences based on the personal and professional information of your target demographics.
We run social media ads on platforms like Facebook, Twitter, LinkedIn & Instagram. We then target teachers using ads on Google, Bing, and YouTube.
Define Your Audience
We set the targeting parameters of your campaign. We create a custom audience profile and your ads will only be shown to your target demographic.
Here’s a sample of targeting criteria:
Location: Los Angeles, California (+25 miles)
Languages: English (All)
Job Titles: Math Teacher
Education: Recent College Graduate
Creating Your Ads
Social media is a crowded space, using the appropriate images and text is a great way to grab attention. A social media post accompanied by a photo is ten times more likely to get engagement.
It is extremely important to choose the “right” image and text when it comes to your social media ads. We will work with you to ensure that your ads resonate with your candidates and drives clicks and engagement.
Using relevant images and text allows you to gain attention, build loyalty, communicate vital information, and increase engagement.
Measuring Your Results
Your potential teachers might not make a final decision on your school district the first time they visit your site. It may take multiple visits to your website and research before making a decision.
This is why it is key to engage potential teachers early in the decision process when they are still weighing several teaching options. By adding remarketing lists to your Google Ads campaigns you can bid higher on potential teachers that have visited your site and engage them with a compelling offer.
These visitors to your website will be re-engaged on partner websites such as YouTube and other sites with banner/video ads inviting them to return to the website and take action.
Ready to work with us?
If you are looking for a partner that believes in delivering quality work alongside an amazing customer experience, we’re a good match. So, drop us a line using the form below and let us know how we can help you.