While the Internet puts information at our fingertips almost instantly, it is important to remember that online marketing is more marathon than sprint. It takes time and planning.
Here are seven tips to help keep things in perspective:
1. Think long term, not two or three months.
Just like traditional marketing, online marketing takes time. There are no shortcuts, no tricks or quick fixes. To see results you must be consistent and have patience.
You can’t do it alone, you’ll need help. Managing an online marketing campaign on your own without outside advice and criticism will only hinder your campaign. Find a good company/team to assist you, point you in the right direction and give you advice.
2. Have goals.
To see real results, you must have goals. It’s not enough to say you want more traffic or leads from your website. Make a plan on how you will do it, pick a niche and make your website user-friendly.
3. Be available.
Most businesses are not 24/7 operations, but the Internet is always “on.” So is your website. Online marketing can operate in a similar fashion. Even if your office is closed, visitors will come to your website. The key is to convert those website visitors into clients, generating more revenue for your business.
4. Go mobile.
Is your website mobile friendly? More and more prospects are accessing information via mobile devices. If your site is not mobile friendly, you could be missing out on opportunities to connect..
5. Location, location, location.
Local search is all about getting your business found in your hometown. If someone is searching for a doctor, they are looking for a medical office near their home or job. Ten years ago most folks would crack open the phone book and turn to “C” for chiropractor. Now your customers are looking online for products and services.
6. Use video
People want to see and hear you. Adding video to your website and incorporating YouTube into your campaign is a great way to reach out to your customers and engage them.
7. Traditional media is dead.
Phone books, TV and radio are dying off. People are turning to the Web to find information on products and services. The Web is the way to go and smart business owners are spending money online.
So evaluate your current online marketing campaign and its place in your overall marketing objectives. Ask yourself, “Is it time to implement a new online marketing campaign? How can I tweak my existing online marketing campaign to make it more effective?” Lastly, remember that in order to see results, you need to keep at it.