Past Performance

Maryland Tourism Development

Overview

Over the last several years I have had the pleasure of working with McKinley Media on multiple marketing projects. During that time, McKinley Media was a party in an MBE partnership with Siquis LTD and has played a major role in creating and managing the Adwords and BING search campaigns for the Maryland Tourism Development.

What We Did

McKinley Media efficiently drove SEM campaigns organized multiple requests and providing strategic support. This company was able to turn projects around in a timely manner while staying on budget. During the time that McKinley Media was managing our PPC accounts beginning in September 2014, we have seen an improvement in our return on investment. McKinley Media provided daily management of the campaigns by adjusting bids, monitoring CPC and discovering alternate ways to improve ROI.


Ongoing Partnership

Each month McKinley Media succeeded in compiling a comprehensive report to track cost per click, clicks, keywords, impressions and click-through rates for both Adwords and Bing

I have worked with other subcontractors on marketing projects and I can say with confidence that Siquis had a different relationship with McKinley Media. Specifically, because they were accessible and knowledgeable, the end resulted was a very happy and effective business relationship. I would absolutely recommend McKinley Media.

 Courtney Brody
Account Supervisor, Siquis LTD

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