McKinley Media has been contracted to assist the Maryland State Department of Education with there teacher recruitment campaign. According to state bill 1415 the State Department of Education, in collaboration with certain entities, to establish an outreach program and a certain digital recruitment platform to make use of certain media and online resources to implement a marketing campaign to encourage certain individuals to pursue a Maryland professional teacher’s certificate.
What We Did
McKinley Media is being contracted to serve as the social media consultant for the Maryland State Department of Education. Mckinley Media provides analysis and recommendations for social media profiles, paid/organic social media to support the teacher recruitment campaign.
Each month McKinley Media succeeded in compiling a comprehensive report to track likes, share, spend and website traffic.