McKinley Media has been contracted to assist the Maryland State Department of Education with its teacher recruitment campaign. According to state bill 1415 the Maryland Department of Education is to establish a digital recruitment campaign to attract teachers and encourage people to pursue a Maryland professional teacher’s certificate.
What We Did
McKinley Media is being contracted to serve as the social media and paid search engine marketing consultant
for the Maryland State Department of Education. Mckinley Media provides analysis and recommendations for social media profiles, paid/organic to support the teacher recruitment campaign.
Each month McKinley Media succeeded in compiling a comprehensive report to track likes, share, spend and website traffic.